START SELLING YOUR PRODUCT ONLINE. YOUR WEBSITE OR MARKETPLACE?

28 December 2018
START SELLING ONLINE

START SELLING YOUR PRODUCT ONLINE IN 2019

Thinking to make an online presence of your business? But don’t know how to? Own website or a marketplace like Amazon, Flipkart, Ebay or Social media marketing?

You might be thinking to expand your business from local market to online selling but don’t know how to start with?

In this edge of the internet, it is essential to have an online presence of your business but do not know from where and how exactly to start with?

If you are a trader or a manufacturer or a retailer you might be thinking to have your own website but have no idea what type of website you need or to start selling on a marketplace or social media.

Let’s began. For tangible product, I would recommend starting with a marketplace like Amazon, Flipkart, eBay etc. If you are a professional or service provider you can go with a marketplace like upwork, Fiverr, freelancer etc. Because having your own ecommerce website is expensive at the initial stage. Its good idea to start selling it on marketplace website first, once you succeed in the marketplace the next step you can plan for having your own website.

Now, you might be thinking, how much a website cost me?

Below are some expenses to have your own website:

  1. Website development cost (onetime expense)
  2. Web Hosting and Domain name (Every year) (Approx. $27.35 per year for both domain and hosting at HostPlax.com
  3. Website maintenance cost – If you need an upgrade of extra features or having added additional pages, etc.. (This is an optional cost not mandatory)
  4. SEO, Digital Marketing and website promotion – DigiPlax.com

You can start with a simple and basic website which has product/gallery display of your website and information about your product. This type of website cost cheaper round about $200 and a basic hosting plan will work for it. The startup web hosting plan cost for less than $1 per month which you can get at a promotional price of $1 for 1st year from hostplax.com and .com Domain name cost $11.95 per year. Hence the initial web hosting cost is 70% less with HostPlax.com

Here is some chart of web hosting and domain price of HostPlax.com

Web Hosting Plans:

cloud shared hosting

Domain Registration Price per year:

cheap domain names

For Ecommerce website cost is roughly $500 which includes the shopping cart and payment gateway integration. You can choose a payment gateway like PayPal, payumoney for which do not have to pay any annual maintenance cost. They only charge for transaction cost, the fixed amount of percentage from 2% to 5% per transaction.

And finally, the marketing cost of your website.

There are several different ways to promote website like social media promotion on Facebook, Instagram, youtube, LinkedIn etc.. And paid Ads on Google Ads and Facebook ads drive more traffic to your website.

To get organic traffic to your website, SEO is the must. The cost of SEO is depending on what type of SEO agency you higher for your website. Approx from $100/mo to $800 per month the price depending on which agency you select and package they offer for your website on what amount of work and time they give for your website promotion.

Generally, SEO covers on page SEO and off page SEO. On page seo includes keyword research, meta, title and keyword description on your website. Off page seo includes link building, directory submission, blog post, article writing, press release, social bookmarks, etc..

To get organic traffic to your website, SEO should be done for minimum 6 to 12 months. Then after you can promote your website as per your marketing budget or free on your own way on social media sharing.

Use the google webmaster tool and Google Analytic

Google webmaster is now Google Search Console
Google Search Console tools helps you to measure your site’s Search traffic and performance, fix issues, and make your site shine in Google Search results.

Google Analytic
Google Analytics is a web analytics service offered by Google that tracks and reports website traffic, currently as a platform inside the Google Marketing Platform brand.